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Gender Industry - Part 2, the amygdala hijack.

Updated: Nov 17, 2022

Ever wonder how intelligent, caring adults can not only accept children and young people taking experimental drugs, synthetic hormones, under-age mastectomies and castration - but celebrate it? In many ways, facts don't matter as much as perception, and the key to changing perception is framing particularly when it comes to branding around identity.

Framing is essential in dealing with a cultural taboo like the chemical or physical castration of minors. Self-mutilation needed to be re-framed as ‘self-actualisation.’ Firstly, what is a frame? Framing is a marketing practice. So, say I take a pen that’s 6 dollars, is it expensive or cheap? If I put it on a store shelf with pens that range from $50 to $250, we’re likely to say – cheap. But if I put it on a store shelf of a 2-dollar store, with pens 50 to 90 cents, we’re likely to say – expensive. The pen has not changed in either circumstance, but our perception of it is shaped by the framing.

Anyone or group can frame another person, movement or group in any kind of way, positively or negatively, so that the reality is not as significant as the perception that the frame creates. Framing when it comes to branding, relies on creating strong emotional responses that in effect hijack reasoning, the term is an amiglia hijack.

One important frame emphasises that you are cruel and heartless if you cause children to suffer.* In dealing with children who are LGB, Autistic or vulnerable through trauma or mental health issues, the gender clinics and schools’ rationale behind that frame is: any psychological distress a child or young person is experiencing is a sign of being born in the wrong body. People are cruel and heartless should they allow children to suffer by living a life in the wrong body. If the children are not put on the path of transition, there is a high probability that they will kill themselves. (This is a lie.) It is therefore it is our moral duty to liberate their true self from that wrong body to be their authentic self. So, what we hear from Gender Clinics, the trans lobbies of ILGA and their affiliates and ardent gender identitarians to hijack our emotions and bypass our reason, to pressure parents and the general public into compliance with drugs, hormones or surgery for children has been; “Better a live son rather than a dead daughter.”

But understand this, no parent will end up with a son from a daughter through body modification. Nor will they retain a fully functional daughter or son. What transition creates is a chemically altered child mimicking old-fashioned ideas of gender norms. No one wants a distressed daughter to kill herself. But there is no evidence that children will commit suicide if they do not transition. Even so, no ethical doctor would ever treat a suicidal girl by cutting her breasts off, an anorexic with gastric banding, or an autistic with chemical castration. No grown-up should accept emotional blackmail from children or fringe activists, to give children things that would harm them. The idea that any doctor would allow children to diagnose the cause of their own distress, and then prescribe their own treatment, is gross malpractice.

All of this is reckless. We need to be adults. Australian children deserve safety and ethical care.

Another example of an effective frame that is used against those who have the courage to speak out against gender identity ideology’s harmful impact on the young, families and women is; You are right-wing and oppose progress*. Apart from the recent platforming of a handful of men, i.e., Matt Walsh and Ben Shapiro for example, (who came late to the party on the queer issue). As it has been women’s rights that are removed under transgenderism, women bear the greater percentage of physical threats and verbal sneers of ‘dinosaurs,’ ‘right wingers’ and of being non-progressive from fringe activists.

But in fact, women have always been ahead of men for progressive social change. LGB rights, same-sex marriage, climate action, cultural diversity, Uluru statement & Voice, refugees. This has been shown in opinion polls throughout the decades. We care for LGB kids and those with ASD and those impacted by sexism. We care about women in prisons. We care about women and girls subjected to male violence. We have always been ahead of men in urging responsible action on climate. That’s what we’re doing here: urging responsible action that considers unintended consequences.

But really, if I believe that Muslim women should be able to undress and bathe away from males, as their faith requires. Why is that view ‘right wing’? Which part of my desire to protect traumatised female prisoners and victims of rape or domestic violence from predatory males is ‘right wing’?

We are pro-women - women have the right to safety and dignity - those who are at their most vulnerable, e.g., in prison, homeless/DV shelters, attending support groups after trauma, women who are disabled or elderly and need care by others - as well as all women in everyday life - toilets, changerooms, women-only social groups, requesting a female for medical care. Women should not need to justify or have a ‘good enough’ reason to have the freedom of choice and access to single-sex spaces and services.

We the sane, both women and men, cannot believe that people uncritically accept archaic restrictive sex stereotypes. That female kids are passive and have long hair and only like ‘girly’ things. That being female means femininity and being kind. That being male involves short hair and active sports. It feels like we have snapped back to the conservative ideas of the 1950s, yet spouted today by queer and gender identitarians this regressive view is considered modern, new, and progressive?

Some things are of interest to decent people on all sides neither simply right or the left, they are of interest to everyone who cares for freedom and the human rights of women, children and LGB.

Framing relies on hijacking our emotional responses, switching on our identity biases and even weaponizing our compassionate empathy to bypass reason and hide the truth by distortion of what is in plain sight.

* The responses to these two frames come from Graeme Bowman working in our Framing project group. If you would like to work on any number of AWWA or LGB Defence projects email


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